Study: M. A. Sem. 4 Subject: 15 - Mass communications and Media studies Topic: Mass communications and Mass culture Department of English MKBU. Guide: Dr. Hinaba Zala Assignment by Prinjal Shiyal Mass communications: Mass communication become the part of our everyday life and in present time this is very popular in our Media culture.The alternative term mass culture conveys the idea that such culture emerges spontaneously from the masses themselves, like popular art did before the 20th century. The expression media culture, on the other hand, conveys the idea that such culture is the product of the mass media. In media studies, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience. Mass media is ...